The changing roles of media: in informing, in public relations and in marketing

Abstract

The role of the media is changing as consumers inform themselves and connect in new ways online. But companies and organizations, as well as the media and entertainment providers, have been slow to understand the dynamics of the empowered consumer.

Format: Workshop
Day: 2008-05-08
Time: 15:45 - 17:00
Place: Strindbergsalen

Speakers